Put mom in the spotlight!
Mother's Day is coming up, and that means one thing: customers are looking for the perfect gift. No cliché or quick-fix gifts this year, but something with more attention and value. With the Salt&Pepper and S|P Collection collections, you can help your customers really surprise their mom. From table decorations to stylish fragrances for the home, there is something for every mom.
In this blog we share three practical tips to use Mother's Day as a commercial and atmospheric moment in your store or webshop.
1. Create a story around the gift
People often reach for a feeling or an experience rather than a stand-alone product. Help your customer not just buy an item, but gift an experience. You do this by creating combinations and framing your products within a recognizable moment.
For example:
- A set of wine glasses from the Cuvee collection with a message: “To Mom, the best reason to raise a glass!”
- An elegant home perfume from the Serene collection with a quote: “To her who always makes home smell wonderful.”
2. Highlight Mother's Day in your store
A themed table or a special Mother's Day corner makes it easier for customers to choose a gift and automatically attracts attention. Use soft pastel colors, flowers and accessories to evoke a warm spring feeling. Our free point-of-sale materials will help.
Think of:
- Posters on A3 or A4 format with atmospheric photos and catchy slogans
- Flyers on A5 format to display
3. Social media ready
Social media is often the first moment of contact with customers. So make sure your Mother's Day campaign is also visible online. We already provide you with visuals that perfectly match your instore offer - in the style of our collections.
Ideas for your online Mother's Day communication:
- A countdown week with five days, five gift ideas: from scented candles to table decorations
- A story series with polls or questions: “Which gift suits your mom best?”
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Let your store shine for Mother's Day!
With these collections in your assortment, you will help customers make Mother's Day an atmospheric and loving moment.
Ready to make your store Mother's Day proof? Explore the collections and get inspired!
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