Enjoying the summer with Salt&Pepper
Summer is the perfect time to combine emotion and ease of use. Customers aren't looking for “products”, but rather a feeling and an experience. Think long evenings in the garden, simple but delicious food, and tables that invite people to gather. With Salt&Pepper, you can bring those moments to life in your shop. But how do you translate collections into an experience that sells?
Below, you will find a concrete step-by-step plan with tips on how to make the most of the power of the summer experience — both in-store and online.
Create a recognisable setting
Experience begins with recognition.
Simulate a summer table scene in your shop: a set table in the garden, brunch in the sun or an aperitif at sunset.
Tips for inspiration:
- Use the Artisan White collection as a basis: fresh, calming and elegant
- Combine with warm glasses from the Tone collection, wooden accessories and natural placemats
- Show multiple layers: from aperitif bowls to dessert plates to make the setting as complete as possible
Best practice:
A small table setting at the entrance or checkout increases the chance of impulse purchases — especially if customers get the feeling “I want that at home too”.
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Sell a story, not individual products
Consumers don't buy an individual plate, they buy an atmosphere.
Provide visuals and text that reinforce the setting and respond to the customers' feelings. Think of inspiring quotes such as: “A table full of atmosphere”, “Toasting the summer together”, “Without excess, with an eye for detail”.
Tips:
- Use storytelling in your in-store communication
- Inspire with dishes that bring the setting to life
- Opt for a warm atmosphere: people at the table, sunlight, a summer feeling
Best practice:
Use POS material or QR codes that link to a summer recipe page or styling tips. This way, you can generate online visibility directly from your store.
Make it tangible and shareable
Customers love straightforward inspiration and ready-made advice. Show customers how easy it is to create atmosphere with your products.
Tips:
- Present sets or bundles: “summer starter pack” with accessories, glasses, cutlery and tableware
- Act as stylists yourself or have your employees do so: give tips in-store or via video
Best practice:
Place displays next to the product with the message: 'Want to see what this looks like on the table? Scan here!'
Inspire via email and social media
Bring the dining experience to life online.
Use your newsletter or Instagram to share tips and combinations. Consider: “How to set your summer table in 4 steps”.
Tips:
- Share mini recipes to inspire customers
- Show complete sets for each table moment: appetiser, starter, main course, dessert
- Play on the weekend feeling: “Ready for your summer table?”
Best practice:
Make a short video showing a “table transformation”: from empty table to summer setting in 30 seconds.
Show it, let them feel it — and let the customer take it home with them.
With the right setting, a clear story and well-thought-out combinations, you can turn any product into an experience that sells. Start today: set up a summer table, translate the atmosphere to online channels and give customers guidance with ready-made tips, sets and recipes.
Photo credits:
Images used in this blog post with permission.
Source: Landelijk Wonen | Photography: Sarah Van Hove